Why Every Business Owner Should Create Content

In 2019 I recorded my first piece of content. I was not a creator. I was a business owner who wanted to explain technology in simple words. Today that small habit has become a 1M+ family across YouTube, Instagram and Facebook.

Content is trust at scale

When you run a shop, you can only talk to the people who walk in. Content lets you talk to thousands of people every day. When they finally need what you sell, they already know you, and they already trust you.

You already know enough

Most owners think they need to be experts or great speakers. You don't. If you have solved a problem for a customer, you have something worth sharing. Answer the questions your customers ask you every day, one video or post at a time.

Start simple

• Pick one platform where your customers spend time.
• Post consistently, even if it is once a week.
• Talk like you talk to a customer, not like an advertisement.
• Read the comments. They will tell you what to make next.

Your personal brand is your business's biggest asset

People buy from people. A business with a face, a voice and a story will always stand out from one that only posts offers.

The best time to start was yesterday. The second best time is today.

If you want help getting started with content for your business, let's talk.